Scent of Iceland
URÐ was founded in 2016 by Erla Gísladóttir. The brand name URÐ is an old Icelandic word meaning earth or soil. It symbolises the pure ingredients used in our products. All our products are handmade with respect to nature.
We believe that the only thing your skin needs are purifying minerals and pure oils to nurture the skin. Our mission is to provide creative and simple skincare products containing the best natural ingredients found in Icelandic nature.
We believe it is our duty to take good care of our environment. Our skincare products are cruelty free and do neither contain plastic materials nor parabens. We only use recyclable containers and packaging.
We also believe in good scent. Our quality perfumes are designed to provoke memories. Every season has its charm. Sometimes you want light, bright and fresh atmosphere. Sometimes your prefer coziness, cuddling and warmth. Our perfumes give you the opportunity to create the atmosphere that best suits your mood. Our scents are designed in Iceland. Our scented candles are made out of natural soy and beeswax and burn for 40 hours.